At a Nationally Advertised Olive Oil Company,  growth in the Midwest was hampered by the fact Midwesterners were not heavy users of the product during the 1970s and 1980s. In reviewing the sizes being offered to the retailers, we discovered that the most common size was a 4 oz bottle followed by an 8 oz bottle.  Corporate was skeptical about a larger size selling in this market. 

We talked to all the client's major customers about switching out the 4 oz bottle for the 8 oz bottle.  In every case they responded positively.  As they depleted their inventory customers re-ordered in the larger size thereby doubling their gallonage of the product.  Sales increased over 33% the first year.

At one of the National Brand Household Cleaners Companies, we did a complete overhaul of the business. The procedures for shipping were inadquate, the computers and software were out-dated,  their accounting department was old- fashion and the sales department was inadequate.

We turned this small company around to operate like a "mini-Proctor and Gamble."  New computers were brought in to handle AP/AR, sales records, shipping and invoicing.  New procedures were initiated with checks and balances in regards to orders, charge-backs and credits.  Distribution was increased from 2 states to forty-eight with the use of food and manufacturer brokers through out the U.S. A new web-site was designed to reach consumers that could not find the product in stores.  This all contributed to the success and sales of the company ten- fold in less than ten years.

At one of the largest Grocery Trade Organization in the Midwest, needed re-organization and an active board of directors from all aspects of the industry.  As a result we recruited new members, appointed board members and assisted in the trade meetings, fund raisers, and banquets of the organization.  We helped select a professional trade organization management team to oversee the 300- member organization.  This organization, founded in 1910, will now enjoy many more years in the industry as the most respected grocery trade organization in the Midwest. 

At a Sensational National Publications, they had a creditabilty problem, as they were heavy in classified advertisers, but lacked any substantial national advertiser.  Our team sold the concept of national advertising to the client's ad rep.  Once that was accomplished we were successful in securing the first ad ever from Liggett and Meyers.   The success of that program enabled this National Publication to re-direct their efforts in the advertising world. 

At the one time National Market Leader of RIPE OLIVES, sales in the Midwest were suffering, and they needed to turn this market around in order to survive. The former Sales Manager of the region had created a lot of ill-will, and as a result we were called in to meet with every major buyer in the region, to re-establish the brands' creditability.  We developed a marketing strategy that encouraged the trade to purchase in truck-load quanities, three to four times their normal purchases, for the up-coming holiday season.  The early buy program was a success and the sales in the region increased 30%. 

The previous examples are of the work we do and the success we provide to our client.

*  ALL CLIENT'S NAMES HAVE BEEN CHANGED TO PROTECT THEIR CONFIDENTIALTY.